`Time' leads pack of newsweeklies in a tough year

March 1999
Advertising Age;3/8/1999, Vol. 70 Issue 10, ps2
Trade Publication
This article deals with the financial performance of periodicals Newsweek, U.S. News & World Report, and Time, in 1999. Time celebrated its 75th birthday in style but still suffered a 32.7 percent drop in single-copy sales to 170,044 in the second half of 1998 from the comparable period in 1997. On the other hand, Newsweek was the only one of the three to see an increase in subscriptions. Yet it reported a scant 0.5 percent rise to 2,995,994 for the second six months of 1998. Lastly, U.S. News & World Report, which changed editors mid-year after James Fallows fell out with management, experienced a 19 percent decline in single copy sales to 46.425. Hence, subscriptions slid 1.5 percent to 2.13 million.


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