Devil-may-care `Maxim' wows male readers

Case, Tony
March 1999
Advertising Age;3/8/1999, Vol. 70 Issue 10, ps2
Trade Publication
This article presents information on the performance of the Maxim magazine for men in March 1999. In the second half of the year, it will raise its base again to 950,000 up from 450,000 for the second half of 1998. Not bad, considering the publication started in April 1997 with an initial circulation of 175,000. Meanwhile Maxim's advertising picture also is rosy. It claims it carried 625 advertising pages in the 10 issue it published last year, getting support from such clients as AT&T Corp. INSET: Quiz: Magazine musical chairs.


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