TITLE

Passing buck on the sweeps

PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the complaints raised by Saatchi & Saatchi executive Allen Banks against the sweeps system in television programming in the U.S. in February 1999. Implications of the system for television advertising buyers in the country; Response of CBS Corp. to the complaints; Impact of the sweeps system on the performance of CBS Corp.
ACCESSION #
1638156

 

Share

Other Topics