TITLE

Days Inns heats up off-season by giving visitors free videos

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign of Days Inns of America in 1999. Targeting frequent travelers in the highly competitive market of midprice lodging, Days Inns came up with a way to reward consumers by giving free video for every three-night stay. The promotion is timed for the off-peak season, helping round out occupancy throughout the year. The promotion is backed by national print advertisements in travel magazines and point of purchase at hotels.
ACCESSION #
1638151

 

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