Days Inns heats up off-season by giving visitors free videos

Fitzgerald, Kate
March 1999
Advertising Age;3/8/1999, Vol. 70 Issue 10, p28
Trade Publication
This article focuses on the advertising campaign of Days Inns of America in 1999. Targeting frequent travelers in the highly competitive market of midprice lodging, Days Inns came up with a way to reward consumers by giving free video for every three-night stay. The promotion is timed for the off-peak season, helping round out occupancy throughout the year. The promotion is backed by national print advertisements in travel magazines and point of purchase at hotels.


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