TITLE

MGM spotlights film titles in new branding strategy

AUTHOR(S)
Friedman, Wayne
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the strategy developed by Metro-Goldwyn-Mayer (MGM) to promote its new films. Commercials for new MGM releases will prominently display the movie's title for the full length of the spot, similar to the way many broadcast and cable networks feature their logos in the bottom corner of the television screen during programs. The spots will appear in letterbox format, which frames the television screen in black borders to re-create the rectangular shape of a movie screen. MGM's motion picture Just the Ticket, which stars Andy Garcia, is one of the first films to be promoted via the new commercial format.
ACCESSION #
1638120

 

Related Articles

  • Mullen's Latest Nextel Work Is a Parting Gift.  // Adweek Eastern Edition;6/30/2003, Vol. 44 Issue 26, p22 

    It has something to do with hubs, routers and signal efficiency. That and some kind of incredibly complicated software enhancement, so you begin to see why this campaign from Mullen is so delightful, it never actually gets into the arcane explanation of the breakthrough technology. The first...

  • Small studios rave about Bravo ads. Friedman, Wayne // Advertising Age;4/5/1999, Vol. 70 Issue 15, p40 

    The article discusses how the cable television network Bravo, has become a low-cost medium for motion picture marketers in the late 1990s. Since beginning its life as an ad-supported network last fall, Bravo has become the darling of specialty, small or boutique film-production companies, which...

  • It's Time to Cut Through the Upfront Clutter. Steinberg, Brian // Variety;4/15/2014 Supplement, p3 

    An introduction is presented to the articles on this issue on the television advertising upfront sales presentation and advanced sales period for television and cable television advertising.

  • 7 Things NOT to Do at Your Upfront Presentation. Lowry, Brian // Variety;5/13/2014, Vol. 324 Issue 1, p10 

    An excerpt is presented from an article on television network sales presentations for the upfront advance television advertising sales period posted on the publication's Website.

  • Early start. Furber, Rob // Marketing Week;3/9/2000, Vol. 23 Issue 6, p65 

    Reports on the impact of interactive television advertising on marketing in Great Britain. Benefits provided by interactive television advertising; Downside of interactive advertising; Effectiveness of interactive television advertisements in influencing viewers.

  • The rapid rise of Pay-TV in Asia.  // Campaign Asia-Pacific;Jun2012, p46 

    The article discusses the growing trend of Pay-TV in Asia. It mentions television (TV) has risen faster than other media as the TV advertising market globally has been estimated to be worth 161.4 billion dollars. Further it mentions the growing pay-TV market has been a important factor in the...

  • Film, TV prod'n fighting to lure business. Sutter, Mary // Variety;11/19/2001, Vol. 385 Issue 1, pA1 

    Discusses the slow down of the motion picture, television and commercial production business in Florida in 2001. Factors which led to the decline in motion picture, television and commercial production levels; Reasons for the decline in commercial production in the state; Efforts of the AICP...

  • A Multiplatform Approach to Creating Franchises. Block, Alex Ben // Television Week;3/24/2003, Vol. 22 Issue 12, p29 

    Discusses the multiplatform approach of Metro Goldwyn Mayer to creating franchises of motion pictures. Advantage of the approach; Use of intellectual property and other people's money to build corporate assets by the company; Effort of the company to create franchises at a reasonable price as...

  • UP FRONTS. Steinberg, Brian // Variety;5/19/2014, Vol. 324 Issue 2, p48 

    The article examines sales presentations made by broadcasting industry firms to commence the upfront advanced television advertising sales period for the 2014-2015 television season. A trend is examined in which sales executives for broadcast television networks emphasized the availability of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics