Campaign urges drivers to say hello to new Neon

Halliday, Jean
March 1999
Advertising Age;3/8/1999, Vol. 70 Issue 10, p8
Trade Publication
This article focuses on the advertising campaign for the Neon automobile of DaimlerChrsyler in March 1999. The changes in the 2000 model of Neon spurred a change in the advertising campaign. Neon's new commercials starts March 15 on network and cable television. BBDO Worldwide handles the campaign for Neon. The trio of 30-second commercials from BBDO were shot in New Zealand. Comedian George Carlin does the voice-over. The Neon advertisements, especially the television spots, have more emphasis on the mood and attitude than characterizing the car according to Dick Johnson of BBDO.


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