TITLE

Campaign urges drivers to say hello to new Neon

AUTHOR(S)
Halliday, Jean
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign for the Neon automobile of DaimlerChrsyler in March 1999. The changes in the 2000 model of Neon spurred a change in the advertising campaign. Neon's new commercials starts March 15 on network and cable television. BBDO Worldwide handles the campaign for Neon. The trio of 30-second commercials from BBDO were shot in New Zealand. Comedian George Carlin does the voice-over. The Neon advertisements, especially the television spots, have more emphasis on the mood and attitude than characterizing the car according to Dick Johnson of BBDO.
ACCESSION #
1637759

 

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