TITLE

Holiday Inn makes its Mark to tout amenities

AUTHOR(S)
Petrecca, Laura
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign of Holiday Inn in March 1999. The advertising effort consists of a series of spots that detail the life of Mark, a 37-year-old man living with his parents. The advertisements, from Fallon McElligot, were created by creative director David Lubars, art director Dean Hanson and copywriter Peter McHugh. The effort is designed to hype the specific offerings provided by Holiday Inn hotels. The target audience is business and leisure travelers in the 25-to-54-year-old bracket.
ACCESSION #
1637758

 

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