TITLE

Microsoft schools viewers on its values

AUTHOR(S)
Johnson, Bradley
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the television brand advertising campaign of Microsoft Corp. in March 1999. The spots or commercials focus on how students and teachers benefit from technology at Maxwell Middle School in Tucson, Arizona. The school community spots complement Microsoft's family/home community advertisements and a series of spots profiling Microsoft employees that began in September 1998. Microsoft will spend an estimated $130 million globally in the fiscal year ending June 30, 1999 on television brand advertising, with the bulk of the money being spent in the U.S. Wieden & Kennedy created the brand campaign.
ACCESSION #
1637757

 

Related Articles

  • Microsoft breaks spot for UltimateTV.  // Advertising Age;2/12/2001, Vol. 72 Issue 7, p2 

    The article reports that Microsoft Corp. unveils a 30-second teaser advertisement for its UltimateTV personal TV service. The computer-animated spot portrays UltimateTV as the future of television which allows viewers to time-shift their viewing and be in two places at one time. The spot is part...

  • ADDING PERSPECTIVE TO THE CRITICISM.  // Multichannel News;11/8/2004, Vol. 25 Issue 45, p28 

    Presents information on the forecasts on the performance of cable systems in 2004. Increases in media spending; Prediction of growth in spot television; Reliance of cable on a diary-measurement system.

  • Duly noted.  // CREATIVITY;Nov2004, Vol. 12 Issue 11, p60 

    The article presents information on various advertising campaigns. Venice— edit house spot Welders has announced plans to open a new York office in February 2005. Twist Audio, which will function as a satellite office of audio house Sound Lounge, has launched in the former location of...

  • Microsoft rolls out 'softer' global work. Cuneo, Alice Z.; Wentz, Laurel // Advertising Age;2/16/2004, Vol. 75 Issue 7, p13 

    Reports on the Reaching Potential TV advertising campaign managed by Interpublic's McCann-Erickson for Microsoft Corp. Story of the campaign.

  • Microsoft to launch ...7m TV campaign.  // Marketing Week;10/23/1997, Vol. 20 Issue 30, p10 

    Reports on the launching of Microsoft's seven-million pound television advertising campaign in Great Britain. Microsoft's utilization of television advertisements for branding; Placement of product-led ads in the press and on the Internet; Comments from British director of marketing services...

  • FOR THE RECORD.  // Advertising Age;4/12/1993, Vol. 64 Issue 15, p41 

    Presents news briefs related to the U.S. advertising industry as of April 1993. Acquisition of 20% stake in Discovery Zone by Blockbuster Entertainment; Awarding of an advertising contract to DDB Needham Worldwide for the Drackett brands of S. C. Johnson & Son; Launch of a spot TV for Shell Oil.

  • CHANGE IS THE ONLY CONSTANT. Jacobs, Heather // Inside Film;Oct2005, Issue 81, p26 

    This article discusses the production of television commercials in Australia. Advertising production in Australia is experiencing a downturn, with production houses and advertising agencies having to adapt quickly to an uncertain future. The industry is beset by shrinking budgets, the increased...

  • They Have It, You Want It, Now Get Rid of It. Janoff, Barry // Brandweek;1/9/2006, Vol. 47 Issue 2, p29 

    This article describes the It and Stories TV spots for PepsiCo's Gatorade sports drink. In It, a series of athletes are seen in action as text offers, "It's up here," "It is one yard from here," as a football player rushes toward the goal line and "It is here before anyone else," as a guy shoots...

  • Cosvi proclaims the values of the co-op movement. Albanese, Lorelei // Caribbean Business;6/21/2007, Vol. 35 Issue 24, p60 

    The article features the launch of an advertising campaign by Cosvi, the Spanish acronym for the Puerto Rico Life Insurance Cooperative, under the tagline "We are a team; we are Puerto Rico." The advertisement is a 30-second television sport which conveys the values of cooperativism. Cosvi's...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics