Microsoft schools viewers on its values

Johnson, Bradley
March 1999
Advertising Age;3/8/1999, Vol. 70 Issue 10, p4
Trade Publication
This article focuses on the television brand advertising campaign of Microsoft Corp. in March 1999. The spots or commercials focus on how students and teachers benefit from technology at Maxwell Middle School in Tucson, Arizona. The school community spots complement Microsoft's family/home community advertisements and a series of spots profiling Microsoft employees that began in September 1998. Microsoft will spend an estimated $130 million globally in the fiscal year ending June 30, 1999 on television brand advertising, with the bulk of the money being spent in the U.S. Wieden & Kennedy created the brand campaign.


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