Brand equity Grocery stores

March 2005
Brand Strategy;Mar2005, Issue 190, p50
Trade Publication
The article presents information on the top grocery brands in various countries. The data presents the number of consumers who know the brand exists, and the vigour with which a brand converts consumers to loyalty and bonding. Among the countries listed are Belgium, Brazil, Canada, Denmark, France, Germany, Hong Kong, Italy, Japan, Poland, South Africa, Spain, Great Britain, and the U.S.


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