TITLE

Brand equity Grocery stores

PUB. DATE
March 2005
SOURCE
Brand Strategy;Mar2005, Issue 190, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the top grocery brands in various countries. The data presents the number of consumers who know the brand exists, and the vigour with which a brand converts consumers to loyalty and bonding. Among the countries listed are Belgium, Brazil, Canada, Denmark, France, Germany, Hong Kong, Italy, Japan, Poland, South Africa, Spain, Great Britain, and the U.S.
ACCESSION #
16371323

 

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