Crossley, Adrienne
March 2005
Brand Strategy;Mar2005, Issue 190, p48
Trade Publication
The article presents information on the business of vitamins and dietary supplements (VDS) throughout Europe and the American countries. Growth in the Asia-Pacific and North American VDS markets was slower than average, due to fierce price competition in the U.S. and Japan. Western Europe accounts for 14% of VDS global sales, with Asia. America and Australasia accounting for a combined share of 7%. Among the emerging markets, Russia experienced 20% value growth, as consumers turned to supplements to compensate for traditional winter shortages of fruit and vegetables.


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