Pincus, Ben
March 2005
Brand Strategy;Mar2005, Issue 190, p46
Trade Publication
The article discusses the powerful link between brand choice and favourite music genres among consumers. While many brand owners have identified music as an effective route to reach young consumers, marketers can learn how the music that people listen to influences the products they buy. It defines them, affects the shops they visit, the clothes they purchase and how they spend their leisure time. Brands can build long-term relationships with this demographic by providing quality music events or tie-ins with popular music artists.


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