March 2005
Brand Strategy;Mar2005, Issue 190, p42
Trade Publication
The article focuses on the book "Interface," by Neal Stephenson and Frederick George. The book is mostly a satire on politics, polling and manipulation set somewhere around the present day. A presidential election is being fixed by a wiley media manipulator/pollster who's found a way of Instantly understanding the opinion of the entire US electorate. The best bit is a dead-on re-imagining of the 100 sample groups that represent the entire electorate, the kind of spurious stuff research companies are always coming up with to convince you of their methodology.


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