TITLE

A sachet economy

AUTHOR(S)
Arceo-Dumlao, Tina
PUB. DATE
March 2005
SOURCE
Brand Strategy;Mar2005, Issue 190, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that manufacturers in the U.S. may be driven by the "super-sized" bulk-obsessed consumer but in the Philippines, orders come bit by bit. In the Philippines, big profits come in small packages--from cigarettes sold by the stick to little plastic packs of pepper. A recent Synovate Global Omnibus study revealed that nearly 90% of Filipinos buy items in sachet sizes, including non-food goods. This archipelago has become one of the world's biggest markets for goods sold in small quantities, earning itself the nickname, the "sachet economy." INSET: The best things come in small packages.
ACCESSION #
16371264

 

Related Articles

  • Returns Management Can Also Return Investment. Rallo, Jim // Material Handling & Logistics;Mar2014, Vol. 69 Issue 3, p23 

    The article focuses on the need for the retailers and consumer product manufacturers to consider the way on how their refurbishment and remarketing skills can be developed. It says that the strategic goals of the company must be aligned with the management of returns. It adds that the reduction...

  • ISTRAŽIVANJE PRIMJENE MARKETING METRIKE KOD VODEĆIH PROIZVOĐAÄŒA ROBA Å IROKE POTROÅ NJE (FMCG) U REGIJI: BOSNA I HERCEGOVINA, HRVATSKA I SRBIJA. Kurtović, Emir; Brkić, Nenad; Nefić, Alma // Zbornik Radova;2010, Issue 30, p58 

    This paper is based on the results of research whose purpose was to determine whether management of leading manufacturers of consumer goods in Bosnia and Herzegovina, Croatia and Serbia has developed knowledge about the need and benefits of analysing marketing activities, and implementing...

  • MISCELLANEOUS DURABLE PRODUCTS.  // U.S. Industry Quarterly Review: Manufacturing & Mining - Other S;2004 4th Quarter, p133 

    No abstract available.

  • Consumables sales dominate front end.  // Drug Store News;5/20/2002, Vol. 24 Issue 7, p62 

    Presents information on the sales performance of consumer goods in U.S. drug stores in 2001. Categories that led the sales growth; Trends in sales; Impact of retailers' promotional efforts on various segments.

  • Consumer Product Majors Soak In a Renewed Outlook. Van Arnum, Patricia // Chemical Market Reporter;1/27/2003, Vol. 263 Issue 4, pFR3 

    Focuses on the financial performance of consumer product companies in the U.S. and an industry outlook for 2003. Sales growth and double-digit earnings per share growth experienced by Procter & Gamble Co.; Sales growth forecast on Unilever's leading consumer brands.

  • Media Connections, Marketing, and Managing Obstacles in Reaching the Older Consumer. Migliaccio, John // Generations;Winter2004/2005, Vol. 28 Issue 4, p20 

    The article focuses on various obstacles like media connections, marketing and managing in reaching the older consumers. In explaining how a large consumer products company was confronted with a sudden and dramatic shift in its profitability; the researchers noted that "what had occurred was not...

  • Optimal Bundling Strategies Under Heavy-Tailed Valuations. Ibragimov, Rustam; Walden, Johan // Management Science;Nov2010, Vol. 56 Issue 11, p1963 

    We develop a framework for the optimal bundling problem of a multiproduct monopolist, who provides goods to consumers with private valuations that are random draws from a distribution with heavy tails. We show that in the Vickrey auction setting, the buyers prefer separate provision of the goods...

  • Most goods bought in USA are made in USA, Fed says. EMERSON, LAURA // Las Vegas Business Press (10712186);8/22/2011, Vol. 28 Issue 34, p15 

    The article reports on the 88.5 percent market share of U.S.-made products purchased in the country in 2010.

  • DIGESTS.  // Marketing Week (01419285);12/11/2003, Vol. 26 Issue 50, p9 

    Reports on developments related to marketing consumer products in Great Britain. Rules on advertising of credit cards; Upgrade of department store chain John Lewis; Sale of homecare brands by Unilever in North America.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics