TITLE

A sachet economy

AUTHOR(S)
Arceo-Dumlao, Tina
PUB. DATE
March 2005
SOURCE
Brand Strategy;Mar2005, Issue 190, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that manufacturers in the U.S. may be driven by the "super-sized" bulk-obsessed consumer but in the Philippines, orders come bit by bit. In the Philippines, big profits come in small packages--from cigarettes sold by the stick to little plastic packs of pepper. A recent Synovate Global Omnibus study revealed that nearly 90% of Filipinos buy items in sachet sizes, including non-food goods. This archipelago has become one of the world's biggest markets for goods sold in small quantities, earning itself the nickname, the "sachet economy." INSET: The best things come in small packages.
ACCESSION #
16371264

 

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