March 2005
Brand Strategy;Mar2005, Issue 190, p29
Trade Publication
The article presents various case studies of mobile marketing. The company Fcuk promotes the brands radio station, creates a buzz round the brand and increases traffic in retail stores for Great Britain and the U.S. customers. They could also receive FCUK content such as wallpapers and ringtones. It built brand awareness and nurtured brand affinity. FCUK built mobile database of customers.


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