TITLE

CASE STUDIES: MOBILE MARKETING

PUB. DATE
March 2005
SOURCE
Brand Strategy;Mar2005, Issue 190, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents various case studies of mobile marketing. The company Fcuk promotes the brands radio station, creates a buzz round the brand and increases traffic in retail stores for Great Britain and the U.S. customers. They could also receive FCUK content such as wallpapers and ringtones. It built brand awareness and nurtured brand affinity. FCUK built mobile database of customers.
ACCESSION #
16371254

 

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