When BUPA got better

Mortimer, Ruth
March 2005
Brand Strategy;Mar2005, Issue 190, p20
Trade Publication
The article reports that private healthcare brand BUPA has a healthy 3.4 billion pound turnover and 7.5 million customers from 180 countries. BUPA may be 58 years old but it is not ready to retire yet. Private health care is a growing market. It was worth approximately 159 billion pound worldwide in 2003 according to Datamonitor. It's a fragmented sector with few global brands. There is no standard method of healthcare provision across different countries. The National Health Service in Great Britain offers "free at the point of delivery" healthcare while all American consumers require health insurance to obtain full treatment. INSETS: KEY LEARNINGS;BUPA TIMELINE.


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