Baffling branding in personal finance

March 2005
Brand Strategy;Mar2005, Issue 190, p15
Trade Publication
The article reports that everyone in the world agrees that, in Great Britain, the pension problem is heading for a big black hole. If the employees can't rely on country or company to provide them with an adequate income towards the end of their lives, then they must see to it by themselves. So entirely sensibly, the government of the day introduced tax-free savings schemes. They were called PEPS and Tessas. And, just as encouragingly many competitive financial institutions took them up and added their own names and began to promote them.


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