TITLE

When the beauty queen met the drinks giant

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
March 2005
SOURCE
Brand Strategy;Mar2005, Issue 190, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of a new beauty drink brand last year called "Aroma Works" by Coca-Cola in partnership with Japanese cosmetics company Shiseido Co. Ltd. The brand is produced not only as a drink but also as a cosmetic body mist. Aroma works is not the first glimmer of interest from Western companies in the Asian cosmetic industry trend. The cosmetics industry is worth an estimated £145 billion according to Datamonitor and many FMCG businesses are keen to move into this sector. INSET: KEY LEARNINGS.
ACCESSION #
16371196

 

Related Articles

  • Coke and L'Oréal Partner On New Health Beverage. Hein, Kenneth // Brandweek;3/12/2007, Vol. 48 Issue 11, p8 

    The article discusses how Coca-Cola and L'Oréal are partnering to create a new health-and-beauty beverage that will launch in 2008. The nutraceutical drink was trademarked as a tea-based ready-to-drink beverage by Coca-Cola's Beverage Partners Worldwide division. Lumaé, which is reportedly...

  • The Pause That Reduces.  // Food Management;May2004, Vol. 39 Issue 5, p104 

    Features the Body Style Water, a body lotion line which promotes weight loss, developed by Shiseido Co. Ltd. and Coca-Cola Co. in Japan. Features of the product; Mechanism of the weight loss process; Contents of the lotion.

  • COKE'S GOT COMPANY. Robinson, Catherine; Prince, Greg W. // Beverage World;03/15/2001, Vol. 120 Issue 3, p12 

    Focuses on the collaboration efforts of Coca-Cola Co. with other companies. Partnership with Procter & Gamble Co.; Expansion of the joint venture with Nestle.

  • COMPANY CV.  // Marketing (00253650);7/12/2001, p62 

    Features Coca-Cola Co. in Great Britain. History of the company; Alliance of the company with Procter & Gamble; Advertisement of the company; Sponsorship of the company for the ITV's Premier League football coverage.

  • Coca-Cola Closes Deal with Monster.  // Nutraceuticals World;Jul/Aug2015, Vol. 18 Issue 6, p12 

    The article reports that the strategic partnership between Coca-Cola Co. and Monster Beverage Corp. were completed and includes an equity investment, business transfers, and expanded distribution in the global energy drink category.

  • Coca-Cola prepares Defense remedy for flu and colds. Choueke, Mark // Marketing Week;2/9/2006, Vol. 29 Issue 6, p3 

    The article reports on the launching of Defense, a new health drink manufactured by Coca-Cola Co. in the U.S. Defense is a high technology beverage that is packed with vitamins and minerals that boost the immune system of drinker and prevent colds and coughs. It comes in flavors of lemon-lime...

  • How the decade surged. Phillips, Kent // Beverage World;03/15/97, Vol. 116 Issue 1635, p156 

    Examines trends in new beverage introductions in the United States. Target market of new products; Coca-Cola Co.'s strategy for the Surge brand of soft drink; Challenges in marketing new products; Rules in marketing new products.

  • New age 'Infuzion' Theodore, Sarah // Beverage Industry;Dec2005, Vol. 96 Issue 12, p32 

    The article features Fuze Beverage and its performance in the beverage market in Tulsa, Oklahoma. The company's alliance with Coca-Cola contributed to its dominance in the marketplace. The company adopted aggressive sampling and grassroots marketing to reach consumers and penetrate into the mass...

  • Gold Medal: Coca-Cola. Garry, Michael // SN: Supermarket News;10/6/2008, Vol. 56 Issue 40, p26 

    The article reports on the collaboration made by Coca-Cola Co. with Wegmans Food Markets Inc. in a marketing program called "New Ways of Working Together." According to the article, the initiative was able to increase the accuracy of Coke's product data from 30% to 100%. Moreover, the two...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics