When the beauty queen met the drinks giant

Mortimer, Ruth
March 2005
Brand Strategy;Mar2005, Issue 190, p12
Trade Publication
The article reports on the launch of a new beauty drink brand last year called "Aroma Works" by Coca-Cola in partnership with Japanese cosmetics company Shiseido Co. Ltd. The brand is produced not only as a drink but also as a cosmetic body mist. Aroma works is not the first glimmer of interest from Western companies in the Asian cosmetic industry trend. The cosmetics industry is worth an estimated £145 billion according to Datamonitor and many FMCG businesses are keen to move into this sector. INSET: KEY LEARNINGS.


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