Absolut Vodka turns advertising on its head in China

Vodka, Absolut
March 2005
Brand Strategy;Mar2005, Issue 190, p8
Trade Publication
The article reports that Absolut Vodka is hoping to cause fireworks in China with a campaign to celebrate Chinese New Year. The initiative, which started in Shanghai, China last month, features a giant revolving billboard, print advertisement, a new Web site and promotions in bars, restaurants and off licenses. The campaign is the first time that Absolut has deviated in China from its standard global advertising. The new advertisements use the Chinese symbol "Fu," which means "fortune" or "blessing."


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