- Levitt: Global companies to replace dying multinationals. // Marketing News;3/15/1985, Vol. 19 Issue 6, p15
The article focuses on the need for multinational corporations to transform themselves into global companies to ensure their survival according to Theodore Levitt, marketing professor at Harvard Business School in Boston, Massachusetts. Multinational companies were replaced with global ones due...
- THE PERILS OF Prediction. Smith, Jeremy N. // World Trade;Jan2007, Vol. 20 Issue 1, p39
This article focuses on the predictions made by the late Harvard School of Business professor Theodore Levitt about the future of world trade that turn out to be wrong. It explains that Wal-Mart followed the predictions of Levitt and established a retail operation in Germany that did not take...
- Legendary marketer, AMA award recipient dies at 81. // Marketing News;8/15/2006, Vol. 40 Issue 13, p22
This article presents an obituary for Theodore Levitt, a highly regarded and well-known figure in the field of marketing.
- In Memoriam: Theodore Levitt 1925-2006. None // Antioch Review;Fall2006, Vol. 64 Issue 4, p601
Presents an obituary for Theodore Levitt, a member of the national advisory board of "The Antioch Review."
- An 'original mind' of marketing dies. Mullman, Jeremy // Advertising Age;7/10/2006, Vol. 77 Issue 28, p8
The article presents an obituary for Theodore Levitt, the Harvard business school professor who coined the globalization term, who died on June 28, 2006.
- Levitt: To research too long is to never act. // Marketing News;10/23/87, Vol. 21 Issue 22, p20
The article discusses the role of Theodore Levitt as editor of the "Harvard Business Review" and his views on marketing research. In his opinion, extensive research is not necessary if a company applies common sense to its marketing decisions. With regard to his work, Levitt believes that the...
- Turn Complaints into Opportunities -- and Save a Customer or Two. Triplett, Ted // ABA Bank Marketing;May2011, Vol. 43 Issue 4, p36
The article discusses the importance of turning complaints into opportunities in banks in the U.S. and saving one or two customers. According to the report of Harvard professor Theodore Levitt, one of the signs of a bad or declining relationship is the absences of complaints from the customers....
- THE END OF THE BIG SHOW. O'Sullivan, Mike // NZ Marketing Magazine;Sep/Oct2013, p50
In the article, the author discusses developments in the advertising industry in New Zealand as of September 2013. He focuses on the so called content marketing, which is governed by a completely different set of regulations. He cites the paper published by Theodore Levitt in the "Harvard...
- Innovation in Marketing. Levitt, Theodore // Bloomsbury Business Library - Management Library;2007, p38
The article reviews the book "Innovation in Marketing," by Theodore Levitt.