Smells Like Teen Dollars

Mastroberte, Tammy
March 2005
Convenience Store News;3/7/2005, Vol. 41 Issue 3, p42
Trade Publication
This article reports that teenagers and tweens are a key target for convenience retailers. The teen and tween customers will soon graduate into the most important demographic to convenience stores and the biggest spenders. Tim Cote, vice president of marketing at Beaverton, Oregon-based Plaid Pantries Inc., which operates 103 convenience stores, said that teens and tweens are the second most important segment for convenience stores. According to a Packaged Facts report, entitled "The U.S. Tweens Market," eight-year-olds to 11-year-olds receive an average of $780 annually from gifts and allowances.


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