TITLE

Old Favorites, New Faces

AUTHOR(S)
Master, Melissa
PUB. DATE
March 2005
SOURCE
Convenience Store News;3/7/2005, Vol. 41 Issue 3, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information about the Category Captains awards for the year 2005. In determining the 2005 Category Captains awards, a number of changes were made, combining salty snacks with cookies and crackers for one super-snack category, and adding companies for retailers to evaluate to other categories. With high rankings from retailers in all categories, but especially in product innovation, Coca-Cola Co. brought excitement to the cooler this year. In the snack category, the company Frito-Lay maintained the dominance it has traditionally held in the salty snack category.
ACCESSION #
16369815

 

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