Old Favorites, New Faces

Master, Melissa
March 2005
Convenience Store News;3/7/2005, Vol. 41 Issue 3, p23
Trade Publication
This article presents information about the Category Captains awards for the year 2005. In determining the 2005 Category Captains awards, a number of changes were made, combining salty snacks with cookies and crackers for one super-snack category, and adding companies for retailers to evaluate to other categories. With high rankings from retailers in all categories, but especially in product innovation, Coca-Cola Co. brought excitement to the cooler this year. In the snack category, the company Frito-Lay maintained the dominance it has traditionally held in the salty snack category.


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