TITLE

Three Steps To Successful Service Bundling

AUTHOR(S)
Antunes, Tom
PUB. DATE
March 2005
SOURCE
Wireless Week;3/7/2005, Vol. 11 Issue 6, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on groups of services offered by wireless operators to their customers in an effort to bring bundled services to the market. Factors that characterize the customer experience; Ways to step through the process of service bundling while delivering increasing customer benefits and greater returns for the operator; Things that a business support system must support to offer a consolidated bill for all services.
ACCESSION #
16364331

 

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