TITLE

Monitoring Mobile Content Services

AUTHOR(S)
Marek, Sue
PUB. DATE
March 2005
SOURCE
Wireless Week;3/7/2005, Vol. 11 Issue 6, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of capturing subscriber data about consumer usage for mobile content companies. Impetus behind mobile marketing measurement firm M:Metrics; Approaches used by M:Metrics in collecting data; Examples of the information gathered by M:Metrics.
ACCESSION #
16364263

 

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