Borders booking more pizza

February 2005
FoodService Director;2/15/2005, Vol. 18 Issue 2, p11
Trade Publication
Reports on the upgrading of a pizza program introduced by the dining services team at the headquarters of Borders Group, parent company of Borders and Waldenbooks stores in Ann Arbor, Michigan. Increase in the cafeteria pizza sales of the service; Information on several pizzas offered by the service, including a pizza with grilled chicken; Strategy used to advertise the pizza.


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