TITLE

Borders booking more pizza

PUB. DATE
February 2005
SOURCE
FoodService Director;2/15/2005, Vol. 18 Issue 2, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the upgrading of a pizza program introduced by the dining services team at the headquarters of Borders Group, parent company of Borders and Waldenbooks stores in Ann Arbor, Michigan. Increase in the cafeteria pizza sales of the service; Information on several pizzas offered by the service, including a pizza with grilled chicken; Strategy used to advertise the pizza.
ACCESSION #
16351096

 

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