News: Briefs

February 2005
Marketing (00253650);2/23/2005, p7
Trade Publication
The article presents news related to marketing. EasyMobile has vowed to fight Orange Co. in court after the mobile giant insisted it would block its rival's plan to use the colour orange in its branding. Stelios Haji-Ioannou said the SIM-only mobile venture would launch in March 2005 despite the threat of legal action. COI Communications has shortlisted five agencies to pitch for its $20 million radio buying contract in March 2005. Lee Jeans has shortlisted Farm, Vallance Carruthers Coleman Priest, LG&F and 180 Amsterdam to pitch against incumbent Storakers McCann.


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