TITLE

Taking Measure of VOD

AUTHOR(S)
Donohue, Steve
PUB. DATE
March 2005
SOURCE
Multichannel News;3/7/2005, Vol. 26 Issue 10, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on a service to be offered by cable company Comcast Corp. which supplies programmers and advertisers with video-on-demand (VOD) usage reports. Importance of the reports to cable operators; Number of VOD titles in the library of Comcast; Involvement of Comcast with Rentrak Corp. in delivering the service.
ACCESSION #
16320063

 

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