TITLE

THROUGH THE WIRE

AUTHOR(S)
Donohue, Steve; Hearn, Ted; Haugsted, Linda
PUB. DATE
March 2005
SOURCE
Multichannel News;3/7/2005, Vol. 26 Issue 10, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents updates related to cable television in the U.S. as of March 7, 2005. Information on the advertising campaign of cable company Court TV for its television series "Impossible Heists"; Service offered by Motorola to allow cable viewers to skip advertisements; Events in the Independent Spirit Awards, an awards ceremony for independent filmmakers.
ACCESSION #
16320022

 

Related Articles

  • FAMILY FUN DAYS CATCH ON. Curry, Sheree R. // Television Week;4/26/2004, Vol. 23 Issue 17, p24 

    Presents information on television advertising campaigns conducted by the Comcast Spotlight cable network in Cherry Hill, New Jersey. Products from Nickelodeon which were given away for the company's Family Fun and Safety Day campaign; Details of a television tie-in between Comcast and Court TV...

  • Court TV's trial balloon. Fahey, Alison // Advertising Age;12/9/1991, Vol. 62 Issue 52, p3 

    Reports that Courtroom Television Network LLC is hoping publicity generated by its cable television coverage of the rape trial of William Kennedy Smith will lead to expanded distribution, viewership and advertising. Background of the television network; Target audience of the television network;...

  • Marketing.  // CableFAX Daily; 

    Notes two cable television stations that will be airing new advertisements during the Super Bowl in February 2006. Mobile ESPN; Court TV.

  • Court TV Ads Yield Returns. Reynolds, Mike // Multichannel News;4/3/2006, Vol. 27 Issue 14, p26 

    Reports on the returns posted by Court TV on its return-on-investment (ROI) advertising strategy in 2005. Percentage of the brand schedules of the network that met or exceeded the ROI guarantees made to its clients; Television series that will be returned and launched by the network; Rating...

  • Court Serves Sponsor 'Solution' Applebaum, Simon // Multichannel News;Sep2003, Vol. 24 Issue 35, p14 

    Deals with the presentation of shows at Court TV cable channel's Saturday Night Solutions programming format, with emphasis on integrated product placement. Television series to be shown under the program; Information on segments which would focus on the common theme of shows and their...

  • Court TV, Odyssey see upfront gains.  // Advertising Age;6/12/2000, Vol. 71 Issue 25, p2 

    The article reports on the increase in advertising sales of cable television networks, Court TV and Odyssey Channel. According to Gig Barton, senior vice president-advertising sales of Court TV, the network's revenue has increased by 300 percent. Meanwhile, Odyssey registered a 200 percent...

  • Motorola Semi goes commercial.  // Electronic News;1/29/96, Vol. 42 Issue 2101, p4 

    Describes Motorola's Semiconductor Products Sector's first commercials that were aired on the ESPN sports cable channel.

  • Time keeps ticking away. McAdams, Deborah D. // Broadcasting & Cable;04/24/2000, Vol. 130 Issue 18, p36 

    Reports that advertising buyers in the United States are turning to cable television in 2000. Percentage of upfront business to be written by major cable entertainment networks by the end of March 2000; How buyers are coming to cable first to lay the groundwork for broadcast deals; Expansion...

  • Changing Channels. Goldrich, Robert // SHOOT;2/29/2008, Vol. 49 Issue 4, p3 

    The author reflects on the virtues of a local cable access channel in Los Angeles, California that served as a haven for advertisements promoting essential products. He claims that the station's saving grace was it being the only outlet on which he was able to consistently view some of the era's...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics