TITLE

10 keys to retail success

PUB. DATE
February 2005
SOURCE
Cabinet Maker;2/25/2005, Issue 5427, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses 10 keys to retail success. First step is to know if the employer and the staff is conveying the sort of enthusiastic 'can-do' impression that makes customers feel they want to do business with the firm. Secondly, how well does one know the customers? Even if retailer does utmost to ensure client satisfaction, how does he know that the service really pleases customers? Then there is a need to pay attention to the promotional strategy. One should take a close look at key elements such as firm's reputation, location, shop window and regular publicity.
ACCESSION #
16319981

 

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