10 keys to retail success

February 2005
Cabinet Maker;2/25/2005, Issue 5427, p19
Trade Publication
The article discusses 10 keys to retail success. First step is to know if the employer and the staff is conveying the sort of enthusiastic 'can-do' impression that makes customers feel they want to do business with the firm. Secondly, how well does one know the customers? Even if retailer does utmost to ensure client satisfaction, how does he know that the service really pleases customers? Then there is a need to pay attention to the promotional strategy. One should take a close look at key elements such as firm's reputation, location, shop window and regular publicity.


Related Articles

  • Cultivating Buyers The Old-Fashioned Way.  // WWD: Women's Wear Daily;12/1/2010, Vol. 200 Issue 114, p6b 

    The article offers information on the preparation of the retail industry for the year 2011 to attract consumers in the U.S. It is stated that the overall market condition is improving and the retailers are increasing their merchandise collection, planning seminars and expositions and working...

  • Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength. G�zquez-Abad, Juan Carlos; Canni�re, Marie H�l�ne De; Mart�nez-L�pez, Francisco J. // Journal of Retailing;Jun2011, Vol. 87 Issue 2, p166 

    Abstract: Although direct mails have traditionally been used to sell a product or service, they can also be effective in enhancing retailer�customer relationships. This study examines how customers respond to �promotional� (�call to action�) and �relational�...

  • The Customer Is Not Always Right. Grasso, Pete // Pest Management Professional;Sep2008, Vol. 76 Issue 9, p11 

    The article explains the "customer is always right in business community" concept which is said to be not always true. According to the author, his experience witnessing a heated exchange between an elderly gentleman and the rental car employee proved that customers can sometimes be a real thorn...

  • Retail Crowding: Theoretical and Strategic Implications. Eroglu, Sevgin; Harrell, Gilbert D. // Journal of Retailing;Winter86, Vol. 62 Issue 4, p346 

    This study examines the theoretical and strategic aspects of how consumers are influenced by retail crowding. Central to the investigation is the notion that consumers' perceptions of retail crowding can be viewed as a network of antecedent factors and behavioral and cognitive consequences. A...

  • Surviving the economy. Tenney, Harmony // Model Retailer;Aug2008, Vol. 34 Issue 8, p16 

    The article suggests eight ideas on how hobby game retailers can lower their business costs and at the same time attract new customers. It states that monthly utility expenses like telephone, electrical, water and heating and ventilation should be considered as top priority. Ways for creating...

  • FIELD NOTES. Freeman, David // Gourmet Retailer;Mar2006, Vol. 27 Issue 3, p14 

    This article presents author's experience on the effect of advertisement on his retail store business. He saw large growth in his business that he can directly contribute to an advertising campaign on their local cable networks focusing on the Food Network. He believes that their business is...

  • MEAT IN THE MIDDLE. Enis, Matthew // SN: Supermarket News;6/29/2009, Vol. 57 Issue 26, p41 

    The article focuses on the steps taken by retailers in U.S. to boost the sales of their meat department in the summer of 2009. It is stated that supermarkets have weathered the recession better than many other businesses, as to save money, consumers are cooking and eating at home more often, and...

  • What a Shopper Wants.  // Souvenirs, Gifts, & Novelties;Oct2012, Vol. 51 Issue 7, p328 

    The article discusses effective ways to stock best-selling items to consumers. It states that retail shops will surely benefit if they always have good-selling merchandise such as scarves and sunglasses. According to the author, they can also benefit if they offer popular non-branded items to...

  • Dear Readers. Loeb, Edward R. // Gourmet Retailer;Sep2003, Vol. 24 Issue 9, p6 

    As of late July, 2002, high-ticket items were reportedly selling very well. In 2003, numerous very high-priced small kitchen electrics are introduced in the market. Both specialty food or housewares product suppliers and retailers have enjoyed some insulation from economic turndowns. Consumers...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics