BET Inches Closer to MTV

Umstead, R. Thomas
March 2005
Multichannel News;3/7/2005, Vol. 26 Issue 10, p4
Reports on the restructuring effort of Viacom Inc.-owned Black Entertainment Television (BET) to integrate affiliate sales, marketing and advertising sales under MTV Networks (MTVN). Number of jobs eliminated by Black Entertainment in line with the restructuring; Partnership between the two company; Promotion of Steven Hill as executive vice president of BET in 2005.


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