Conran moves to increase stockists

Baum, Stephanie
February 2005
Cabinet Maker;2/25/2005, Issue 5427, p5
Trade Publication
The article reports that Content by Conran is to revise its in-store display requirements and lower its entry point pricing in an effort to increase its number of stockists. The decision comes as it moves to end upholstery production at the Christie-Tyler owned factory in Hollywell, Flintshire it has used since December 2003. At its launch, Content by Conran insisted on a minimum floor space of 1000 sqft at stockists, a move which deterred many retailers. Now three formats will on offer. Production will be switched from Flintwell to another European manufacturer from May, although a deal has yet to be signed, four months after Conran Holdings took a majority stake in the business, wresting the brand from C-T to give Sir Terence Conran control over its direction and development.


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