TITLE

Evaluating Field Development Activities: A Practical Road Map to ROI

AUTHOR(S)
Johnson, Jim; Catania, Michael; Freitag, Delores; Gmach, Mark; Hamstra, Bruce; McLaughlin, Don; Williamson, Faye
PUB. DATE
January 2005
SOURCE
LIMRA's MarketFacts Quarterly;Winter2005, Vol. 24 Issue 1, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Evaluates the return on investment (ROI) of financial companies that invested for the training of its sales force, resources and capacity in providing a wide variety of programs designed to make their producers more productive. Levels of evaluation that will help quantify student experiences and any subsequent performance changes; Levels of evaluation; Method of measuring training ROI; Appropriateness ROI.
ACCESSION #
16317096

 

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