Gottschalks Plans on Branding Home

Corral, Cecile B.
March 2005
Home Textiles Today;3/7/2005, Vol. 26 Issue 26, p2
Trade Publication
The article presents a discussion on the business planning of Gottschalks Inc. in the year 2005. Gottschalks this year will place emphasis on building its home division with new brands, including a bigger push for private label goods. Starting mid-year, the store will feature new lines at its home division. Through these efforts, Gottschalks will more dramatically impact the home textiles business, as an example, with more private product. Other initiatives for 2005 include: increasing inventory turnover, improving margins, and creating a better shopping experience.


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