TITLE

Gottschalks Plans on Branding Home

AUTHOR(S)
Corral, Cecile B.
PUB. DATE
March 2005
SOURCE
Home Textiles Today;3/7/2005, Vol. 26 Issue 26, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a discussion on the business planning of Gottschalks Inc. in the year 2005. Gottschalks this year will place emphasis on building its home division with new brands, including a bigger push for private label goods. Starting mid-year, the store will feature new lines at its home division. Through these efforts, Gottschalks will more dramatically impact the home textiles business, as an example, with more private product. Other initiatives for 2005 include: increasing inventory turnover, improving margins, and creating a better shopping experience.
ACCESSION #
16314543

 

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