in brief

February 2005
Lawyer;2/21/2005, Vol. 19 Issue 7, p23
Trade Publication
The article reports that Professional Services Marketing Group (PSMG) launched a marketing qualification tailored for the professional services sector. The offers Professional Diploma in Marketing which addresses the skills and development needs of a marketer working in the professional working in the professional services sector with a focus areas.


Related Articles

  • Educators should integrate teaching, first. Schultz, Don E. // Marketing News;11/24/97, Vol. 31 Issue 24, p6 

    The article discusses how integrated marketing and communication should by taught in the U.S. Academicians need to reconsider the theory of marketing. Academicians need to re-consider how the customer and consumer fits in marketing and communication theory. Right now, customers and consumers are...

  • Converging Trends Within the European Union: Insights from an Analysis of Diffusion Patterns. Ganesh, Jaishankar // Journal of International Marketing;1998, Vol. 6 Issue 4, p32 

    The unification of Europe offers major opportunities for firms providing products and services to the consumer market of nearly 400 million people. To capitalize effectively on these opportunities, firms must comprehend fully the changing macroenvironmental and consumer behavior trends in the...

  • First to market. Beckert, Beverly // Industry Week/IW;7/17/95, Vol. 244 Issue 14, p1A 

    Describes the `first-to-market' marketing strategy for companies with new products or with customized versions of existing products. Suggestions in reducing time to market; Taking advantage of leading-edge technology. INSETS: Time to track (GT Bicycles).;A credit to swift development (VeriFone...

  • New division has new focus on managers' needs. Stershic, Sybil F. // Marketing News;1/29/96, Vol. 30 Issue 3, p10 

    The article presents information on the primary objective of the Marketing Management Division of the American Marketing Association (AMA). The division promises an active professional development program tailored specifically for marketing managers and their changing needs. It consolidates what...

  • EMBRACE TECHNOLOGY AND IRREVERENCE. Andrus, Jeremy // TransWorld Business;Winter2013, Vol. 21 Issue 1, p43 

    The article offers suggestions for brand owners and retailers of skate industry on increasing sales and informs that including technological innovations in product development can attract young customers to the action sport industry.

  • NEW PRODUCT CONCEPT GENERATION IN FACE-TO-FACE VERSUS ONLINE ENVIRONMENTS: A PRELIMINARY INVESTIGATION. Kahn, Kenneth B.; Miller, Christopher W.; Benson, Matthew K. // AMA Winter Educators' Conference Proceedings;2002, Vol. 13, p146 

    The Internet offers a variety of options for marketing management, one of which is the ability to conduct new product concept generation across physically dispersed individuals via an online environment. In this paper, we present preliminary results of a pilot study exploring possible...

  • Blog Bits.  // Residential Systems;Nov2012, Vol. 13 Issue 11, p8 

    A blog from the website www.residentialsystems.com discussing new product development, preservation of custom installation industry, and tips on marketing management is presented.

  • Every Company Needs a Growth Manager. Bussgang, Jeff; Benbarak, Nadav // Harvard Business Review Digital Articles;2/19/2016, p2 

    The article discusses research which examined the need of startups for a growth manager who will focus on product development and marketing and mentions the core components of a growth manager's responsibilities and how companies design a growth function within.

  • IN PRAISE OF THE PURPLE COW. Godin, Seth // Fast Company;Feb2003, Issue 67, p74 

    Deals with the importance of strategic marketing in promoting new products and services. Problems in marketing drugs; Difficulty faced by the United States Postal Service in innovating itself; Reasons for the reluctance in pursuing remarkable marketing.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics