Rising expectations

Gatty, Bob
February 2005
Progressive Grocer;2/15/2005, Vol. 84 Issue 3, p35
Trade Publication
Provides information on several products introduced by refrigerated dough manufacturers to increase sales in 2005 in the U.S. Health benefits of the Ready to Bake! Sugar Free Chocolate Chip refrigerated cookies manufactured by Pillsbury; Views of Maury Rubin, owner and chef of Maury's All-Natural Cookie Dough, on the influence of health concerns on consumer's preference of dough products; Actions taken by Sara Lee Bakery Group to increase profit.


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