Limited but not constrained

Tortola, Jane Olszeski
February 2005
Progressive Grocer;2/15/2005, Vol. 84 Issue 3, p11
Trade Publication
Features the marketing format used by Mor For Less, a limited-assortment store established by Roundy's. Number of limited-assortment stores in the U.S. in 2004; Distinction of Mor For Less from its counterparts like Save-A-Lot and Aldi; Importance of perishable goods to their business.


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