TITLE

A slick operation

AUTHOR(S)

Buxton, Philip

PUB. DATE

February 1999

SOURCE

Marketing Week (01419285);2/25/1999, Vol. 22 Issue 4, p37

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Investigates the motivations of BP Amoco in positioning itself as a responsible, environment friendly oil company. Launching of a range of `greener' fuels in Great Britain against a background of collapsing oil prices and industry consolidation; Issue on whether motivation is environmental responsibility or a desire to maximize profits in a beleaguered industry.

ACCESSION #

1630554

Tags: BP Amoco PLC;  PETROLEUM industry -- Environmental aspects;  POSITIONING (Advertising)

 

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