Feel wired?

Zid, Linda Abu-Shalback
January 2005
Marketing Management;Jan/Feb2005, Vol. 14 Issue 1, p5
This article reports on the increase of cellular telephone-only households in the U.S., as of January 2005. While landline-free homes still comprise only a small percentage of U.S. households, the number has almost doubled between 2000 and 2004, rising from 4.2 percent in 2000 to 8.1 percent in 2004. The growth is attributed to the rise of cellular telephones, according to Mediamark Research. While historically houses without landlines were down-scale and lacked a telephone outright, cellular telephone-only households account for 5.5 percent of the 8.1 percent without a landline in 2004, with the median household income for the non-landline population rising from 63 percent below that of the general population to 49 percent below. And the college graduation rate for non-landline consumers has more than quadrupled to 11.8 percent. Non-landline consumers of 2004 were also increasingly younger. In spring 2000, the median age for the non-landline population was 23 percent below that of the general adult population. By spring 2004, it was 30 percent lower. And, according to TNS Telecoms, wireless spending accounted for the largest chunk of U.S. consumer spending on telecommunication services for the second quarter of 2004. Wireless accounted for 30% of spending, while wired telecommunications accounted for 29 percent of spending. Video accounted for 27 percent of spending and Internet 13 percent.


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