Cashing out

Zid, Linda Abu-Shalback
January 2005
Marketing Management;Jan/Feb2005, Vol. 14 Issue 1, p5
This article reports on the popularity of the use of non-cash form of payment for purchases, as of January 2005. A study conducted by payment products provider Peppercoin Inc. and marketing research firm Ipsos-Reid show that the percentage of people who make non-cash payments of less than $5, often referred to as micropayments, continues to rise. The survey also found that more than 14 million Americans made digital content purchases in 2004 for less than $2. That represents a 350 percent increase over the four million people in 2003 who made such purchases. Of the 14 million people who purchased items costing less than $2, approximately 1.4 million consumers purchased such items from five or more Web sites. According to another study conducted by global information provider comScore Networks for the Online Publishers Association, one area where micropayments are growing is in the U.S. online paid content market. Micropayments grew 34 percent in that category over 2003. The largest proportion of single purchase revenue for micropayments on a percentage basis was news, followed by greeting cards and games. The study notes that, despite double-digit increase for micropayments, at $12.8 million in revenue, the share is only a 1 percent of total online paid content revenues.


Related Articles

  • Paying for goods online. Zucker, Paul // Australian PC User;Jun2003, Vol. 15 Issue 6, p144 

    Examines the alternatives to payments for goods purchased through the Internet. Option open to consumer-to-business payments; Example of a consumer-to-consumer payment.

  • Aid Group Helps Mobile Effort.  // American Banker;4/13/2009, Vol. 174 Issue 69, p8 

    The article discusses Wizzit, a division of the South African Bank of Athens Ltd. Wizzit will be offering a mobile payment service enabling customers to purchase goods from an estimated 500 small merchants. In addition, consumers will be offered payment options for purchases from a certain South...

  • BARCLAYCARD.  // Marketing Week;4/25/2013, p34 

    The article profiles the Barclaycard PayBand innovative technology at the Barclay Wireless Festival in 2012, nominated for the 2013 Engage marketing awards, with information on wireless payment technology, consumer acceptance of technological advances in payment methods, and social media in the...

  • More Payment Options Will Increase Global Sales Online. Lynch, Erin // Multichannel Merchant Exclusive Insight;3/18/2013, p2 

    The article provides information on a post by ZippyCart.com which cited the need of ecommerce retailers to break out of the conventional payment molds. South America is an emerging market for online shopping but consumers in this area said to be hesitant to reveal their credit card information...

  • Research on Optimistic Fair Protocol for Cascading P2P Exchange. Yichun Liu; Yuping Hu; Yinghong Liang // Proceedings of the International Symposium on Electronic Commerc;Jun2010, p139 

    In this paper, a floating coin is proposed for P2P payment system, which can transferred continuously from a peer to another peer. The optimistic exchange protocol for the cascading payment is presented. The possible disputes are analyzed and handling solution is presented. TTP need not be...

  • HEARTLAND BUYS DEBITEK FROM INGENICO.  // CardLine;2006, Vol. 6 Issue 7, p11 

    Reports on the acquisition of Debitek by Heartland Payment Systems Inc. in the U.S. in 2006. Benefits of the acquisition for Heartland; Total number of payment devices of Debitek across the country; Views of Heartland CEO Robert Carr on market penetration.

  • TEMPORAL ANALYSIS OF SELLING STRATEGIES IN ELECTRONIC MARKETS. Pereira, Adriano; Duarte, Diego; GuimarĂ£es, Sara; Meira Jr., Wagner // Proceedings of the IADIS International Conference on WWW/Interne;Jan2009, p461 

    Recently there has been a continuous increase of online commerce enabled by the Web. Now there are many consumers less attracted to online auctions, preferring to buy merchandise quickly using fixed-price marketplaces. This work is part of a research to characterize and analyze selling practices...

  • ELEMENT OF SURPRISE. PARRY, TIM // Chief Marketer (Penton Media, Inc.);Feb/Mar2011, Vol. 3 Issue 1, p24 

    In this article, the author shares the benefits that he gains from payment processors like Bill Me Later and Paypal in purchasing surprise gifts for his wife.

  • Emerging Markets To Fuel Global Mobile-Payment Growth.  // ISO & Agent Weekly;4/30/2009, Vol. 5 Issue 15, p3 

    The article focuses on the statements from consulting firm Arthur D. Little Inc. regarding the adoption of mobile payments in emerging markets. According to the firm, the growth of mobile payments could reach $250 billion in sales volume by 2012, and emerging markets will account for 65% of the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics