TITLE

Cashing out

AUTHOR(S)
Zid, Linda Abu-Shalback
PUB. DATE
January 2005
SOURCE
Marketing Management;Jan/Feb2005, Vol. 14 Issue 1, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports on the popularity of the use of non-cash form of payment for purchases, as of January 2005. A study conducted by payment products provider Peppercoin Inc. and marketing research firm Ipsos-Reid show that the percentage of people who make non-cash payments of less than $5, often referred to as micropayments, continues to rise. The survey also found that more than 14 million Americans made digital content purchases in 2004 for less than $2. That represents a 350 percent increase over the four million people in 2003 who made such purchases. Of the 14 million people who purchased items costing less than $2, approximately 1.4 million consumers purchased such items from five or more Web sites. According to another study conducted by global information provider comScore Networks for the Online Publishers Association, one area where micropayments are growing is in the U.S. online paid content market. Micropayments grew 34 percent in that category over 2003. The largest proportion of single purchase revenue for micropayments on a percentage basis was news, followed by greeting cards and games. The study notes that, despite double-digit increase for micropayments, at $12.8 million in revenue, the share is only a 1 percent of total online paid content revenues.
ACCESSION #
16299643

 

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