Getting carded

Zid, Linda Abu-Shalback
January 2005
Marketing Management;Jan/Feb2005, Vol. 14 Issue 1, p4
This article presents findings of the 2005 Consumer Insights Survey commissioned by ValueLink, a gift and spending card services company. 52 percent of respondents said they prefer to give gift cards, compared with 38 percent who prefer giving cash and 11 percent who indicated gift certificates as their preferred gift. And the good news for retailers is that 55 percent of those who received a gift card spent more than the initial value of the card. The study also found that people in the U.S. are purchasing more gift cards at higher values since ValueLink started tracking the figures in 2001. About 64 percent of the adult population purchased or received a gift card compared with 36 percent in 2001. 27 percent of those spent the initial value within one week, while another 31 percent used up the card within a month. The majority of gift card purchasers prefer to buy the cards in person, with 83 percent indicating method. Nine percent of respondents indicated buying the cards online versus 26 percent who buy the cards.


Related Articles

  • What are you wishing for this holiday season?  // Westchester County Business Journal;12/1/2003, Vol. 42 Issue 48, p27 

    Reports on the varying tastes for holiday gifts among the consumers in the U.S. Purchase of clothing and shoes; Preference for electronics and hobby supplies; Procurement of greeting cards.

  • Ornament Gift Card.  // CardMaker;Nov2008, Vol. 4 Issue 6, p18 

    The article offers step-by-step instructions for making an ornament gift card.

  • Card Holder Gift Set.  // CardMaker;Nov2008, Vol. 4 Issue 6, p22 

    The article offers step-by-step instructions for making a card holder gift set.

  • Twisted Easel Card & Gift Bag. HINKSMAN, ANGIE // Scrap & Stamp Arts;Apr2013, Vol. 15 Issue 2, p39 

    The article offers step-by-step instructions for creating a twisted easel card and gift bag.

  • The giving spree. Appel, Debbie // Girls' Life;Feb/Mar2002, Vol. 8 Issue 4, p32 

    Focuses on the tips on buying presents to loved ones. Rules for signing cards; Knowledge on the standard card sizes; Importance of simplicity in writing.

  • New Card Gallery.  // Gifts & Decorative Accessories;May2002, Vol. 103 Issue 5, p210 

    Describes several greeting cards from various companies. Unusual Occasion Cards; Art Group; Common Scents Cards; MikWright Card Co.

  • GIFTS THAT GIVE. McLaughlin, Chantal M.; Bradley, Melissa Biggs // Town & Country;Dec2004, Vol. 158 Issue 5295, p224 

    Offers a selection of holiday gifts from the United Nations Children's Fund including gift-wrap sets and cards made in Nepal.

  • Welcome Baby Gift Set.  // CardMaker;Summer2015, Vol. 11 Issue 2, p24 

    The article offers step-by-step instructions for making a welcome baby gift bag and greeting card.

  • FOR THE GRADUATE.  // CardMaker;Summer2015, Vol. 11 Issue 2, p70 

    The article offers step-by-step instructions for making graduation greeting cards.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics