TITLE

Shop and compare

AUTHOR(S)
Zid, Linda Abu-Shalback
PUB. DATE
January 2005
SOURCE
Marketing Management;Jan/Feb2005, Vol. 14 Issue 1, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article presents findings of a survey by Keynote Systems on consumer behavior towards online shopping of computer products. When it comes to shopping for computer hardware, product comparison is one of the most important factors for consumers. Seven out of ten participants in the study said they preferred to comparison shop at multiple Web sites. In choosing which sites to comparison shop on, quality of products was the top factor in consumer's choices, followed by ease of use. Price and financing options had a considerably lower priority. Difficulty in comparing products on a site was the top frustration for consumers across all sites, with one in four users reporting this frustration. IBM users were the most inclined to shop on another site. and Dell users were the most satisfied and least likely to look to another site. Consumers were fragmented in terms of choosing a starting point for a search for computer hardware, with almost one-fourth starting at a search engine, 17 percent starting at a specific reseller site, and 15 percent starting at a specific manufacturer brand site. Google was the most popular starting point, followed closely by Dell. Other resellers, including Best Buy and Amazon, attracted less than half as many users at the outset, and no other manufacturer attracted more than one percent of consumers at the outset.
ACCESSION #
16299621

 

Related Articles

  • Cross-Cultural Differences in Perceived Risk of Online Shopping. Hanjun Ko; Jaemin Jung; JooYoung Kim; Sung Wook Shim // Journal of Interactive Advertising;Spring2004, Vol. 4 Issue 2, p3 

    This study investigates the perceived risk that has been considered as influencing the consumer purchase decision process during online shopping. For the purpose of this study, perceived risk is defined as the potential for loss in pursuing a desired outcome from online shopping. Specifically,...

  • Slowing rise in Web sales value shows shoppers want a bargain. McCormick, Andrew; McGrath, Joe // New Media Age;11/17/2005, p11 

    The article reports on the status of online sales in Great Britain and Europe. According to research by TradeDoubler, the value of online sales in October 2005 was rising much more slowly than in 2004. The value of online sales rose by 3% from September to October 2005, compared to a rise of 15%...

  • Editor's Introduction. Zwass, Vladimir // International Journal of Electronic Commerce;Spring2008, Vol. 12 Issue 3, p5 

    The article discusses various reports published within the issue, including one by Elena Delgado-Ballester and Miguel Hernández-Espallardo on how new on-line brands can gain customers and another on the model of privacy-constraints specifications for electronic commerce.

  • Electronic procurement aims to speed path to e-government. Rogers, James // Computer Weekly;10/17/2002, p24 

    Reports on the launch of a Delivering electronic-procurement initiative by the England government to encourage councils on to use electronic commerce procurement technologies. Support provided by the project to various councils in England; Use of structured framework for the implementation and...

  • Special Issue: Impact of Information Systems on Market Structure and Function: Developing and Testing Theories. Clemons, Eric K.; Kauffman, Robert J.; Dewan, Rajiv M. // Journal of Management Information Systems;Fall2008, Vol. 25 Issue 2, p7 

    This article discusses various articles published within the issue including one on consumer informedness, one on suppliers and electronic procurement, and one on the theory of newly vulnerable markets.

  • REVISIÓN DE LA BIBLIOGRAFÍA SOBRE LOS ESTUDIOS DEL COMPORTAMIENTO DEL CONSUMIDOR ONLINE EN EL ÁREA DE TURISMO. das Chagas, Márcio Marreiro; de Araújo, Marcus Vinícius Medeiros; de Melo Pereira, Fernando Antônio; de Sousa Neto, Manoel Veras // Estudios y Perspectivas en Turismo;2014, Vol. 23 Issue 3, p526 

    This paper aims to perform a comprehensive and systematic literature review on theories of online consumer behavior in tourism area in order to present a current view and trends of studies in this area. The objectives, in particular, were to present the main theories used as the basis of...

  • Web Assurance Seals: How and Why They Influence Consumers' Decisions. Odom, Marcus D.; Kumar, Anand; Saunders, Laura // Journal of Information Systems;Fall2002, Vol. 16 Issue 2, p231 

    Internet commerce is exploding and predicted to continue growing at a rapid rate for several more years. Online businesses that have a desire to tap into this Internet commerce explosion are seeking ways to convince online browsers to become online purchasers. To achieve this goal, businesses...

  • Discussion of Web Assurance Seals: How and Why They Influence Consumers' Decisions. Mauldin, Elaine // Journal of Information Systems;Fall2002, Vol. 16 Issue 2, p251 

    As indicated by Odom et al. (2002) (hereafter, the paper), the potential growth in electronic commerce may be hampered by consumer fears and concerns about purchasing online. The use of web assurance seals may ease such fears and concerns thereby fostering online purchasing. Accordingly,...

  • E-procurement inertia. Ashcroft, Stephen // Supply Management;4/14/2005, Vol. 10 Issue 8, p17 

    Focuses on the use of electronic procurement in local government in Great Britain. Documentation of e-procurement strategy; Strategic activity in procurement.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics