Supply chain knowledge

Zid, Linda Abu-Shalback
January 2005
Marketing Management;Jan/Feb2005, Vol. 14 Issue 1, p3
This article presents findings of the survey, Knowledge As a Strategic Resource in Logistics and Purchasing, which appeared in a 2005 issue of MSI Report. In complex supply chains, members' combined information and experience may be the most significant source of value creation. Tomas Hult, Tamer Cavusgil and Roger Calantone examined the use of knowledge in the marketing functions of logistics and purchasing. They delineated specific components of the knowledge resource and model the pathflow of these components in logistics and purchasing functions. Which knowledge constructs ensured better performance outcomes? The researchers found that, in the purchasing function, sellers' ability to respond promptly to purchasers' product needs enhanced outcomes. In the logistics function, supply chain members' increased skills and knowledge--usually reflected in cutting-edge products and innovative problem-solving--were key to improved outcomes.


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