TITLE

Get Fashionable With Taxi Tops

AUTHOR(S)
Nudd, Tim; Solman, Gregory
PUB. DATE
February 2005
SOURCE
Adweek;2/21/2005, Vol. 46 Issue 8, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that for the month of March, the magazine "Glamour" will own 60 percent of the taxitop inventory in New York— that's 3,000 cabs, a figure "Glamour" says is a record. "Glamour" partnered with that issue's advertisers for most of the taxi ads. They'll feature the participating advertisers' creative, along with the tagline, Get Glam, and the March issue's cover. Clients including Calvin Klein, Bebe, Charles David, Hugo Boss and Moschino Couture are on board. Some of the ads will trumpet Glamour's 800th issue, coining in September.
ACCESSION #
16297813

 

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