TITLE

New segments of boomers reveal new mktg. implications

AUTHOR(S)
Chay, Dick
PUB. DATE
March 2005
SOURCE
Marketing News;3/15/2005, Vol. 39 Issue 5, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the implications for marketers of the forecast that people ages 30 to 44 will decline by six percent in 2010 in the U.S. Spending pattern of this market segment; Necessity for marketers to craft appropriate response to this change in demographics; Efforts of some companies to capture this market segment.
ACCESSION #
16296278

 

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