TITLE

Pay your respects

AUTHOR(S)
Crowdus, Clark
PUB. DATE
March 2005
SOURCE
Marketing News;3/15/2005, Vol. 39 Issue 5, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the so-called twixter market segment as of March 2005. Efforts of marketing researchers and sociologists to identify and define this market segment; Profile of twixter consumers; Presence of twixters in many developed countries; Suggestions to marketers who might consider approaching the twixter market.
ACCESSION #
16296135

 

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