TITLE

MOVE OVER MICKEY... NASCAR'S PULLING IN

AUTHOR(S)
Desjardins, Doug
PUB. DATE
February 2005
SOURCE
DSN Retailing Today;2/28/2005, Vol. 44 Issue 4, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the deal entered by Wal-Mart Stores Inc. with the National Association for Stock Car Auto Racing in the U.S. Terms of the deal; Benefits associated with the agreement for both parties; Significance of the deal for many retailers.
ACCESSION #
16290315

 

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