New S&S Imprint To Be 10% Of Children's Business By 2009

February 2005
Book Publishing Report;2/21/2005, Vol. 30 Issue 7, p1
Trade Publication
Reports on the plan of Simon and Schuster Children's Publishing to publish coloring and activity books through its created Merchandise division in New York. Projection on the annual revenue of the division; Marketing strategy of the company; Management of the division.


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