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Tags: ZIP Television (Company); INTERACTIVE television; DIGITAL television; TELEVISION; ADVERTISING -- Television programs; TELEVISION advertising; INTEGRATED marketing
Related Articles
- IN FOCUS Zip TV. // New Media Age;Summer2004 Supp NMA iTV, p3
This article focuses on the interactive advertising (i-ad) done by Zip Television. It may be hard to understand how a digital television (TV) channel which is invisible to viewers could create so many waves, prompting allegations of collusion and exclusion and affecting satellite giants that...
- California Dreaming. Barton, Hugh // SHOOT;09/22/2000, Vol. 41 Issue 38, p4
Reflects on expected changes in commercials and commercial production in light of developments in interactive digital television and computers. Predicted elimination of the line between program content and commercial messages; Agency writers' shift into writing of program content.
- Can even Zip's resurrection save iTV advertising? Nutley, Michael // New Media Age;3/23/2006, p14
The article comments on the plan of broadcasters to buy Zip TV out of receivership to be run as a separate company in Great Britain. The company was founded to offer an alternative to Sky's dominance of interactive television advertising. It secured a deal to offer bandwidth for advertisements...
- ITV gets go-ahead for interactive ads. Carter, Ben // Marketing (00253650);10/23/2003, p4
ITV has finally been given the permission to roll out interactive TV advertising, but advertisers will face a further delay because of wrangles between the channel, currently undergoing a merger, and leading media agencies. Following at least two years of negotiations between Sky, Carlton and...
- Critical mass is still key for interactive television. Veldre, Danielle // B&T Weekly;2/13/2004, Vol. 54 Issue 2459, p13
Examines the prospects of interactive television in Australia. Questions about the use of interactive television for advertising; Launching of digital services in March 2004 by pay television platforms; Statements by Duane Varan, Murdoch University Foundation chairman on new media.
- Sky trumpets reach of interactive advertising. Carter, Ben // Marketing (00253650);10/23/2003, p5
Sky will inform major advertisers that more than a third of viewers respond to interactive advertising, when it reveals the findings of a survey into the medium later this week. The digital TV giant believes the figures, to be unveiled at a summit on Thursday, will persuade advertisers present,...
- Opportunities and Thresholds for Advertising on Interactive Digital TV: A View from Advertising Professionals. Cauberghe, Verolien; De Pelsmacker, Patrick // Journal of Interactive Advertising;Fall2006, Vol. 7 Issue 1, p21
This exploratory study investigates the knowledge, perceptions, and intentions of advertising professionals in Belgium toward the introduction and use of IDTV as a marketing communication tool. In the first wave, a total of 320 advertising professionals cooperated in a web-survey that was posted...
- MiSPOT: dynamic product placement for digital TV through MPEG-4 processing and semantic reasoning. L�pez-Nores, Mart�n; Pazos-Arias, Jos� J.; Garc�a-Duque, Jorge; Blanco-Fern�ndez, Yolanda; Mart�n-Vicente, Manuela I.; Fern�ndez-Vilas, Ana; Ramos-Cabrer, Manuel; Gil-Solla, Alberto // Knowledge & Information Systems;Jan2010, Vol. 22 Issue 1, p101
In an increasingly competitive market, stakeholders of the television industry strive to exploit all the possibilities to get revenues from advertising, but their practices are usually at odds with the comfort of the TV viewers. This paper presents the proof of concept of MiSPOT, a system that...
- DM's place in an iTV future. Miller, Rachel // Marketing (00253650);11/2/2000, p40
Focuses on the application of direct marketing techniques in interactive digital television advertisements in Great Britain. Firm that broadcast the first ever interactive commercial in Great Britain; Interactive services offered by digital television providers; Comparison of ordering products...
