TITLE

Moses on the press

PUB. DATE
January 1963
SOURCE
Columbia Journalism Review;Winter1963, Vol. 1 Issue 4, p45
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This section presents excerpts from the article Moses Meets the Press--Head On, which appeared in the August 5, 1962 issue of The New York Times Magazine. No newspaper, not even the famous New York Times, has the resources in men and facilities to employ genuine experts on every conceivable subject to convert spot news into the language and reliability of an encyclopedia. The recent practice of government to draw on capitol, city hall and political reporters for secretaries to elected and other officials, and to incorporate them as public-relations counselors in the permanent bureaucracy is supposed to protect the honorable, address the rough road of the commissar and bridge the gap between the government and the press. The power of the press, radio and television to make or break any man in public life sufficiently prominent to be featured is awesome and often grossly unfair from the point of view of impartial presentation and the weighing of ultimate verities. Cultivation of the press has become one of the major courses in the teaching of the black art of public relations. It is an art which reaches beyond contacts, personal acquaintances, convention and clubs. On the whole, the independence of news and editorials has been a bright area in journalism, but it is an independence which honest publisher will admit needs constant watching.
ACCESSION #
16275738

 

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