TITLE

Poor Idea

AUTHOR(S)
Zachary, G. Pascal
PUB. DATE
March 2005
SOURCE
New Republic;3/7/2005, Vol. 232 Issue 8, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Critiques the use of capitalist models in antipoverty initiatives in developing countries. Details of a job-training program in Borneo and its impact on the lives of the poor; Profile of C.K. Prahalad, a business executive with plans to develop antipoverty initiatives using corporate strategies; Focus of Prahalad's approach on developing a consumer culture in developing countries; Discussion of potential negative impacts of consumerism and marketing on the poor; Comparison between Prahalad's proposals and traditional development theory.
ACCESSION #
16263054

 

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