MSO Waits Patiently For Martha's Return

Sanfilippo, Michele
February 2005
Home Textiles Today;2/28/2005, Vol. 26 Issue 25, p2
Trade Publication
The article reports that Martha Stewart Living Onmimedia Inc. remains focused on its principal brand. The company awaits the return of its founder from prison next month. Company executives said that home merchandise will be a key avenue for recovery. Home déecor was a strong performer in the fourth quarter with increasing sales of Martha Stewart Everyday products, driven primarily by new introductions of kitchen and laundry products at Kmart.


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